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As an individual, I am deeply rooted in Indian tradition. I love celebrating the various festivals, and am particularly interested in the scientific reasoning behind them.
Holi, for example, is played in the spring, with the purpose of rejuvenating the body during the transition from winter to summer. This change in weather induces the growth of bacteria in the atmosphere as well as in the body. The customs and traditions incorporated into the celebration of Holi were designed to protect the body from harm.
The Vedas suggests using the color of the palash / teshu flower to prevent contagious skin diseases. The flower has an orange-red colour which when dried and powdered has miraculous effects on the body. When the ‘Holika’ is burnt, the heat coming from the bonfire kills the bacteria in the body and cleanses it. In some parts of the country, after Holika Dahan (burning of Holika), people put ash on their forehead and also mix Chandan (sandal wood paste) with the young leaves and flowers of the mango tree and consume it. It is believed to promote good health.
Taking into consideration the water scarcity throughout the year in India today, we can preserve the tradition by celebrating ‘dry holi’ using organic colors, which are good for the skin and the environment.
I am fortunate for having been brought up in an agrarian background. It has made me a nature lover. Standing up for a social cause comes naturally to me, be it for saving the environment, conserving water, promoting products made by differently-abled artists, or supporting the livelihood of underprivileged women.

With Holi just round the corner, we are promoting natural colors of vegetable origin, which are free of any chemicals. The base material used is rice flour, which is dyed with natural colors of turmeric, indigo, beetroot and kumkum. Needless to say, they are lab-tested making them absolutely safe for you and the environment.
Moreover, the colors are handmade by underprivileged women in and around Pune, which helps them to earn their livelihood. What can be more rewarding than contributing to a cause by celebrating the true colors of life? To read more about these organic Holi colors, or to purchase them, Visit: Organic Holi Colours In better words, to quote Winston Churchill, “we make a living by what we get. We make a life by what we give.”
So let’s make this Holi a truly Holi-stic one!

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